how does she do it?

I identify the most essential and raw qualities of a business, take its motivations, inspirations, and ideas, and translate them into a visual strategy that engages customers and inspires loyalty.

This is my 3 step process.

initiation

First, we dive into the deep dark depths of your current brand, identify your pain points, innovation opportunities, and lay the foundations of the new you. This phase involves our chemistry call, brand discovery, and market research.

ideation

Then, we start making magic. This is where we discover what graphics, colors, fonts, voices and stories you and your stakeholders respond best to. The ideation phase includes brand exploration, prototyping, and brand testing.

inception

This is where we press play. We finalize your brand voice and aesthetics, along with any pieces of brand collateral. With a final call and brand rollout strategy, we’re ready to start telling your story.